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Samsung has said that it sees the Blu-ray format only lasting a further
5 years before it is replaced by another format or technology.
"I think it [Blu-ray] has 5 years left, I certainly wouldn't give
it 10", Andy Griffiths, director of consumer electronics at Samsung UK
told Pocket-lint in an interview.
Hoping to capitalise before it's too late, Griffiths believes that 2008 is the format's year.
"It's going to be huge", he told Pocket-lint. "We are heavily back-ordered at the moment."
Citing online rental sites like LoveFilm's adoption of Blu-ray
titles, the move to offer cheaper players and a now clear path to
adoption following the Blu-ray HD DVD battle, Griffith says the format
will be a winner, although not for long.
Instead Samsung is putting its faith in its OLED technology. The
new technology, which is "ready to rock", is being held back at the
moment due to high manufacturing costs.
"We will launch the OLED technology when it's at a price that will be appealing to the consumer, unfortunately that's not yet."
Griffiths, citing 2010 as a possible date for your calendar, told
us he believes that when the technology becomes mainstream it will
replace LCD.
"It's gonna be big, but at the moment it's a great story, not commercial, product." |
I imagine Samsung would like it if BluRay failed. Sure they make a bit off of it by being a member of the BDA, but I think they would like to further secure their position as the number 1 electronics company in the world.
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