Apple Pins Its Hopes on Gaming

Can iPhone help Apple shore up a traditional weakness?

By Jeremy Parish, 11/20/2008

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"Back when I was in college -- way back in early 1997, I'm afraid -- I wrote a well-reasoned letter to the online arm of Ultra Game Players magazine in defense of Nintendo, whose star was starting to take on a distinct tinge of tarnish among the nascent online hardcore gaming fanbase. The N64's strong launch had deteriorated into the likes of Yoshi's Story, with little but Star Fox 64 and the far-distant Ocarina of Time to look forward to for the foreseeable future. But that's okay, I argued; Nintendo has always employed the same model as Apple Computer, whose Macintosh suffered from the same problems as the N64 -- an expensive proprietary format, relatively sparse releases, an insular corporate culture -- but also offered the same ultimate benefit: powerful hardware and quality software."

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